Hi, I'm Jillian
I'm the founder of Lux Nova Creative, and I personally handle every aspect of my clients' marketing. I create marketing that feels like you by taking the time to understand who you are as a brand. Every photo, every post, every email is built around what makes your brand unique, not a template.
With decades of experience in wine and hospitality, I bring both deep industry knowledge and hands-on marketing expertise to every project.
How I'm Different
You Get Jillian, Not a Team
I am a solo consultant with decades of experience in the wine and hospitality industries. When you work with me, you get someone who understands your industry and does
all the work personally. No junior staffers. No outsourced content creators. No surprises.
Real Content
I shoot fresh content for every client. Your Instagram won't look like every other winery's because every image is shot specifically for you and reflects what's happening at your winery right now. You deserve current, authentic content.
Transparent & Affordable
I believe in clear pricing and honest work. You'll always know what you're getting and what it costs. No hidden fees for content creation. No surprise rate increases after onboarding.
I Actually Know Wine
I am WSET Level 3 certified, an Italian Wine Specialist, a former sommelier at Michelin-starred restaurants, and served as the Director of Marketing at an award-winning Oregon winery. My experience and industry knowledge translate into marketing that actually sells wine.
Who I Work With
I work with small- to medium-sized wineries, tasting rooms, and hospitality brands run by genuine, passionate people doing interesting things. If you're authentic about what you make and care about how you show up in the world, we'll get along great.
Services
Social Media
Content creation and account management across all major platforms. Custom brand voice development, original photography, and posts that engage audiences authentically.
Content Creation
Professional photography and videography shot on location. Fresh content for all marketing channels, including drone footage. No recycled images.
Email & SMS
Campaign-driven messages that get opened and drive results. Strategic copywriting and professional design, with campaign planning, audience targeting, and performance tracking.
Design Services
Custom design for promotional materials, wine club inserts, tasting room menus, brochures, infographics, and event collateral, designed to match brand aesthetics.
Brand Voice Development
Comprehensive brand voice guides and marketing strategy that define brand identity and messaging. The foundation for consistent communication across all channels.
Website Management
SEO improvements, content updates, performance optimization, and ongoing maintenance keep sites running smoothly and looking fresh.
Wine Industry Consulting
Expert guidance from real wine industry experience. Professional tasting notes, tech sheets, submission strategies for competitions and reviews, and marketing audits.
Digital Advertising
Targeted ad campaigns designed to reach new customers, promote wine releases and events, and drive traffic. Full campaign management, including strategy development, ad creation, targeting, and performance optimization.